top of page

100 DAYS OF READING

For Save the Children's centennial year, I was asked to come up with a concept that promoted literacy and summer reading. (You can't imagine how excited I was when I counted that there are 100 Days between June 1st and International Literacy Day...) 

An idea was born! 

​

This fully integrated campaign ran for three consecutive years, evolving from a online "thermometer-style" tracker where kids and caregivers could log their reading minutes... to a landing page replete with activities and worksheets to keep little minds active.

 

We even tapped talent to get involved... Kristen Bell, Jennifer Garner and others!  

​

Videos, email, digital display ads, landing pages copy and content. 

bottom of page