K I M   H U R L E Y

The Traveling Trader was well known by hundreds of thousands of subscribers on YouTube and Discord... but he didn't have a strong online brand. 

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First, we created a positioning line for his online trading courses "Come in strong, trade stronger" – a line that flattered the reader and drew them in. Next, I populated the website with copy that converted – giving them tips, tricks and a taste of how they could live the good life… just like The Traveling Trader himself. 

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Tagline and brand positioning. Website copy with SEO keywords. Emails.