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POSITIONING FOR TRULY HUMAN PAINPOINTS 

TruHu (short for "truly human") was a new-to-world human resources information system (HRIS) that needed a brand positioning and website copy. Fast. 

 

I worked with the client to help them differentiate their product offering from other HR software, and help identify pain points of HR professionals. Then, with a list of keywords in hand, I populated the site with compelling, problem-oriented copy to help sell their solution. â€‹

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Brand positioning and pillars. Web copy written for maximum SEO. 

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